FLORAGEM is a marketing company whose members are a dynamic group of wholesale growers. The Floragem® partnership saw a need for a coordinated effort of growers using well developed plant programs and marketing tools, to supply consistant product to the major retailers across the country. This is a relatively easy task when one deals in dry goods, but live goods are a different animal altogether.

In an environment of regionally based greenhouse suppliers and marketing efforts that weren't cost efficient, Floragem® offers high-end marketing tools to regional growers. This, in turn, allows mass retailers to have great displays where they were formerly lacking in consistent and professionally packaged plant products.

One of the most successful features of mass merchandisers is the provision to the consumer of consistent quality goods no matter where the consumer is located. Walk into a Target in Iowa and you'll feel very much like you are in your Target.

Floragem's® aim is to provide consistent marketing tools and quality plant standards, which in turn create a consistently great look on the garden center tables nationwide.

For more information on Floragem® products, visit the Floragem® web site at www.floragem.com.